Sharing our faith is tough. We want to be sensitive to our listener, and more than anything, we long to see them experience the deep love of Christ. But so often, our efforts are filtered through a heavy lens of self. This can result in an effort to market God and to love others on an agenda. Today, fellow ACFW member Emilie Hendrix

Are You Trying to Market God? 

by Emilie Hendryx

In today’s media-saturated culture we are in tune with marketing in a way that no one has been before. It’s everywhere we look, whether we’re at the grocery store, mall, bookstore, fitness center, or just driving down the road. We market pretty much everything from objects, food, thought processes, books, people, and faith.

But has this marketing-centric culture negatively affected us as Christians? I think it has, and I’d like point out three things that we can fall prey to when we try to “market God”.

Marketing tells you why “they” think you need it

At first glance this could sound like a good thing. And I agree, we do need to tell others about God! But, how we go about doing that is what’s important here. When we try to “market God” to those around us we can often pinpoint an “issue” (maybe this is an obvious sin etc.) and then make it our job to make sure that person knows why they need God.

The issue here isn’t in the sharing (that’s the good part) it’s in the heart of those who share and how they share. Do we share the gospel from a heart that overflows with love for others? Or a heart that shares in arrogance and condemnation?

Marketing tells why the “product” is the best, but leaves things out

I believe that a relationship with Christ is the only way to heaven. Sharing that is easy and personal. But, part of the difficulty when we try to “market God”, is that we can be tempted to leave out the hard parts. Sometimes it’s hard to stand up for what you believe in, especially in today’s culture. I know there are things I believe that set me apart from others. The temptation here is to gloss over, ignore, or not address these things when talking about the gospel.

Jesus is the perfect example of what to do in order to resist the temptation to “market God”. He took no effort to hide His affiliation with those who were considered unloved, forgotten, despised, or labeled as sinners in His day. But what did He do while he spent time with them? He spoke the truth. Just like when He had a conversation with the woman at the well (John 4). He told her to “go and sin no more” – so, to walk away from her sinful lifestyle – but He didn’t ignore her.

In our culture, it’s almost assured that we’ll be faced with someone challenging our beliefs. Don’t give in to the temptation to “market God” to make Him look “better” or “more accepting” or less “judgmental” just because you’re afraid you’ll make Him look bad (or afraid you’ll look bad). If your faith and understanding is rooted in Biblical truth and you’re speaking from a place of love and peace, then His truth will be conveyed.

Marketing is incentivized

 In our current culture it is almost a guarantee that any major brand you see worn by a celebrity is most likely due to the fact they got it in exchange to talk about/show off/or represent that product. I run an Etsy shop and have a Society6 shop where I create bookish products to sell and I choose “Reps” for my brand. These are people who pledge to represent my brand and my products on their Instagram accounts. I don’t pay them to say nice things about my products, but they choose to Rep for me because they like my products and believe in them. This is not the case all the time however. There are many companies who pay people to Rep for them in addition to giving them products for free.

I can’t help but feel a little cheated when I see a celebrity talking about something they “love” only to find out they are getting paid to say those things. Doesn’t it make it seem as if all of their kind words, though probably drawn from real experiences with the product, are tainted?

I think the same can happen with Christians who “market God”. This comes to the heart of it all. To the why of sharing the gospel with others. Are we trying to “market God” because we a) think He needs our help b) think its “the right thing to do” c) feel pressure or guilt to do it d) like the attention we get when we look smart in front of others or e) another answer I haven’t thought of…?

The reasons we should share the gospel (and not market it) come from His commands to us to go and spread the gospel (Matthew 28:16-20, Acts1:8) paired with a heart that overflows with love for our Savior and the overwhelming realization that we cannot keep this Good News to ourselves.

I don’t know you (most likely), so what I say here is largely taken from what I see myself falling prey to. In March on my blog I focus on Marketing and Social Media for writers and authors and, as I contemplated what I wanted this post to be about, I realized that I may do a good job at marketing products and books, but I cannot let that negatively affect my faith.

I can’t expect to go out “into the world” and arrogantly tell others why they are wrong and need the Lord, but I can share my personal experiences with them and pray for the Holy Spirits conviction in their hearts. I can’t try and make Christianity look “better” or gloss over the heavy issues because I serve a Big God who handles the tough questions. And I can’t have any other motivations aside from desiring to share the hope that I have (1 Peter 3:15) with those around me.

Have you struggled with trying to “market God”? Which of these three things can you relate with most? What other things (positive or negative) do you see that have been influenced by this “marketing society” we live in?

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Emilie is a freelance writer and photographer living in Dayton, Ohio. She’s a member of ACFW and writes romantic suspense while dreaming up YA Sci-Fi worlds on the side. She’s got a soft spot in her heart for animals and a love for the mountains of the Pacific Northwest. In her spare time you can find her designing fun bookish items for her Etsy and Society6 shops all while drinking too much coffee.

Connect with her on Instagram, Facebook, Goodreads, follow her on Twitter and Pinterest, and visit her online at her blog, Thinking Thoughts.